Branded merchandise is both a revenue stream and marketing. T-shirts, hats, and drinkware your customers actually buy and wear.
Northern Michigan is craft beverage country. Your branded merchandise is not just staff apparel — it's a revenue stream and a marketing channel. Customers wearing your hat at the grocery store or your tee at a concert create impressions paid advertising can't replicate.
Your taproom merch shouldn't be limited to foot traffic. We set up branded online stores so customers order from your website — we produce and ship directly. Extend your reach beyond the taproom.
T-shirts — screen printed, $15–20 retail. Followed by trucker hats ($25–30) and hoodies ($45–55).
Standard markup: 2.5–3x production cost. A $7 shirt sells at $20. We help you plan pricing.
Yes. We build an online store — customers order, we ship.
DTF printing handles small runs with no minimums — perfect for seasonal releases.
Yes. Permanent, dishwasher-safe branding.
Yes. Order a single piece to test quality before bulk.
Embroidered polos for tasting room, screen printed tees for bar staff. Same order.
Yes.
Tell us about your brewery/winery and we'll recommend what sells.
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