Branded merch is both revenue and marketing. T-shirts, hats, drinkware your customers buy and wear. Produced in-house, shipped nationwide.
Your branded merchandise is a revenue stream and marketing channel. Customers wearing your hat create impressions paid advertising can't replicate.
We build branded online stores. Customers order from your website, we produce and ship.
T-shirts at $15–20 retail. Hats at $25–30. Hoodies at $45–55.
2.5–3x production cost. $7 shirt sells at $20.
Yes. We build your store.
DTF for small runs, no minimums.
Laser-engraved, dishwasher-safe.
Yes. Order 1 to test.
Same order — polos for tasting room, tees for bar.
Anywhere in the US.
Custom apparel for breweries and wineries does double duty: it dresses your taproom crew and turns every regular into a walking billboard. Personal Graphics decorates the tees, hats, hoodies, and drinkware that move off your merch shelf, and we ship nationwide from our Petoskey, Michigan shop. Whether you run a single tasting room or a regional brand, here's how we build merch that actually sells.
The reliable sellers are simple: a soft logo tee, a comfortable hoodie, and a hat people grab on the way out. We screen print t-shirts and sweatshirts and fleece with a 12-piece minimum, which keeps your per-shirt cost low on a full merch run. Need a small batch of seasonal-release tees or a one-off staff design? Our DTF (direct-to-film) printing has no minimum and handles full color on any garment, so you're not stuck ordering 100 of an untested design.
Hats are pure margin in a taproom. We embroider logos onto structured caps, trucker styles, and beanies. Embroidery has a one-time digitizing fee of about $25, and after that your logo file is on hand for every reorder.
Laser engraving is the standout for breweries and wineries because it puts a permanent, dishwasher-safe mark on glass and metal with no ink. We engrave pint glasses, stemware, growlers, and stainless tumblers with no minimum order. See the full process on our custom glassware printing page.
Pour staff and tour guides look sharper in embroidered shirts than printed ones. We do polos and knits and custom embroidery on aprons, button-downs, and outerwear so the same logo carries across your whole front-of-house team. For workwear that takes a beating in the cellar, our Carhartt selection holds up shift after shift.
Beer fests and release parties run on fast turnarounds. We move quicker than most decorators, every order gets a FREE proof before we print, and we reply to quote requests within one business hour. Reorders are easy because we keep your art and engraving files on file. Selling at multiple locations or shipping merch to fans? We can build, host, and fulfill an online store so your branded gear sells around the clock.
We've completed over 36,000 orders with a 94% satisfaction rate, back every job with an in-house designer and a free proof, and offer bulk discounts up to roughly 45% on larger runs. One shop handles your shirts, hats, glassware, and uniforms, and we ship anywhere in the country.
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