Quick Answers
- Best method for bulk spirit wear: Screen printing (lowest per-piece cost at 24+)
- Best for small runs / detailed designs: DTF printing (no minimums)
- Easiest ordering system: Custom team store — parents/players order online, we produce and ship
- Fundraising option: Set retail prices above cost, keep the margin for your organization
- Turnaround: 7–10 business days
What Is Spirit Wear?
Spirit wear is custom branded apparel representing a school, sports team, or organization. It includes t-shirts, hoodies, hats, sweatpants, and accessories printed or embroidered with team names, mascots, logos, and school colors. Spirit wear serves three purposes: team identity, community pride, and fundraising.
Spirit Wear Products
- T-shirts — the foundation of any spirit wear program. Screen printed in school colors, available on Gildan, Bella+Canvas, or Comfort Colors blanks
- Hoodies & crewnecks — the most-wanted item for students and parents. Higher price point = better fundraising margin
- Hats & beanies — embroidered with team logo. Sells fast, easy add-on
- Warm-up gear — quarter-zips, joggers, and performance jackets for athletes
- Rally towels & accessories — game-day items for fans and student sections
The Team Store Approach
The old way: collect sizes on a paper form, chase parents for money, sort 200 pieces in your living room. The new way: we build an online team store.
Parents and players visit the store, pick their items and sizes, pay online, and we produce and ship each order directly. No spreadsheets, no money envelopes, no sorting. The store can be time-limited (open for 2 weeks, then close and batch-produce) or always-on.
For fundraising, you set the retail price above our production cost. The margin goes directly to your organization. It is the simplest way to run a spirit wear fundraiser with zero upfront risk.
Printing Methods for Spirit Wear
Screen Printing
Best for orders of 24+ with 1–6 colors. Screen printing produces bold, durable prints at the lowest per-piece cost. The standard for spirit wear t-shirts and hoodies.
DTF Printing
Best for small runs, complex multi-color designs, and individual customization. DTF has no minimums and no color limits — great for detailed mascot artwork and photographic designs.
Embroidery
Embroidery is the premium choice for hats, jackets, and warm-up gear. It adds a polished, professional look to spirit wear items.
How to Run a Spirit Wear Program
- Choose your products — we help you select the right blanks at the right price points for your audience. Typically 4–8 items ranging from budget tees to premium hoodies
- Send us your artwork — team logo, mascot, and school colors. We handle design and setup
- We build the store — branded online store with your products, images, and pricing. Learn about team stores
- You promote — share the link with your school community via email, social, or parent groups
- We produce & ship — every order produced in-house and shipped directly
Frequently Asked Questions
Who typically runs the spirit wear program?
Booster club officers, PTO/PTA board members, athletic directors, coaches, team moms/dads, and school activity coordinators. We work with all of them.
How does fundraising work?
You set the retail price for each item. The difference between our production cost and your retail price is your margin. There is no upfront cost to your organization.
Can I run multiple stores for different teams?
Yes. We can set up separate stores for each team, sport, or season — each with their own products and branding.
What if I need help with the design?
Our design team handles artwork cleanup, mascot refinement, and custom layouts. Basic file setup is free under 15 minutes; custom design work is $65/hr beyond that. Design fees are non-refundable. Learn more.
Ready to Get Started?
Spirit Wear Landing Page → · Team Stores → · Apparel for Schools →
Call (231) 347-6347 or email us — Mon–Fri 8am–4pm.
