Quick Answers
- What it is: A branded online store where your employees, team members, or supporters shop for custom branded gear
- Who manages it: We build it, host it, and fulfill every order. You stay hands-off
- Inventory risk: None — items are produced per order, not pre-stocked
- Minimums: No minimums per item in the store
- Cost to set up: Contact us for setup details — start here
- Shipping: Direct to each person's address, anywhere in the US
What Is a Custom Online Store?
A custom online store is a private or public website where a specific group of people — your employees, team members, parents, boosters, or supporters — can browse and purchase branded apparel. Each person picks their own sizes, styles, and items. They pay directly through the store. We produce every order individually and ship it to their door.
You do not need to collect sizes on spreadsheets. You do not need to chase payments. You do not need to hold inventory. The store handles everything — and we handle the store.
How It Works
- We build the store — branded with your logo, colors, and a curated product selection. We work with you to choose the right garments at the right price points
- You share the link — send the store URL to your team, employees, parents, or members via email, text, or your internal communications
- They shop — each person browses, selects their items and sizes, and pays online
- We produce — every order is embroidered, screen printed, or DTF printed in-house
- We ship — directly to each person's address, or bulk-shipped to a single location
Who Uses Custom Stores
Businesses & Companies
Let employees order their own branded polos, jackets, hats, and hoodies. New hires can self-serve their onboarding apparel. Managers do not need to track sizes or place bulk orders.
Sports Teams
Parents and players shop spirit wear, warm-ups, practice gear, and fan apparel. The store can be open year-round or time-limited for specific seasons.
Schools & Booster Clubs
Schools and PTOs use custom stores for spirit wear sales and fundraising. The margin on each item can be set to benefit the organization — no upfront investment required.
Churches & Nonprofits
Churches and nonprofits use stores for branded merchandise, mission trip shirts, volunteer gear, and fundraising campaigns.
Events & Fundraisers
Time-limited pop-up stores for charity events, golf tournaments, 5Ks, and campaigns. Open the store for a set period, close it, and we produce the full batch.
Store Options
- Always-open stores — available year-round, orders produced on-demand as they come in
- Timed stores — open for a set window (e.g. 2 weeks), then close. All orders produced as a single batch for efficiency and lower per-piece cost
- Private stores — password-protected, accessible only to people with the link and password
- Public stores — open to anyone, good for fan gear and merchandise sales
What Products Can Be in the Store
Anything we produce:
- T-shirts and hoodies (screen printed or DTF)
- Embroidered polos and jackets
- Hats and beanies
- Workwear
- Laser-engraved drinkware and accessories
- Patches and accessories
Frequently Asked Questions
Is there a cost to set up a store?
Contact us for current setup pricing and options. The setup covers store design, product configuration, and logo digitizing. Start a conversation here.
Do I need to hold inventory?
No. Every item is produced per order. There is zero inventory risk for you.
Can I set the retail price?
Yes. You determine the retail price for each item in the store. The difference between our production cost and your retail price is your margin.
Can I update the store after launch?
Yes. We can add products, change prices, update images, and modify the store at any time.
How long does fulfillment take?
For always-open stores, individual orders are typically produced and shipped within 7–10 business days. For timed stores, the full batch is produced after the store closes.
Why Personal Graphics for Your Store
We handle everything: store design, product curation, production, quality control, and shipping. You get a professional branded shopping experience for your people without managing a single detail. And because everything is produced in-house, quality is consistent across every order.
Ready to Build Your Store?
Team Stores Landing Page → · Online Stores → · Build Your Store →
Call (231) 347-6347 or email us — Mon–Fri 8am–4pm.
